Wednesday, July 31, 2019

Catch 22 By: Joseph Heller Essay

Catch 22 has many scenes of violence in it that helps to contribute to the meaning of the complete work. The first scene of violence that helps portray the complete meaning of the novel is Kid Sampson being cut in half by McWatt while flying his plane too low to the ground. The second scene of violence was when Yossarian broke Nately’s nose on Thanksgiving while some men were playing around with the machine gun. And finally the last example of violence in Catch 22 the help contributes to the meaning of the novel is Milo Minderbinder making a contract with the Germans to have him fire on his own unit to help the syndicate. These scenes give a good idea on how the violence of Catch 22 contributes to the meaning of the complete work of the novel and shows the importance of the violence to the novel. The first scene of violence that helps portray the meaning the novel Catch 22 is McWatt accidently killing Kid Sampson on the beach. McWatt was flying way too low to the ground like he does all of the time and flew over the beach. Then he went right at Kid Sampson and then sliced him to pieces with the blade of his ship. Kid Sampson was at the beach with everyone else and he was standing on a raft when he got hit by the plane. McWatt was on a training flight with two new pilots showing them how to fly when it happened. They parachuted out of the plane and he rode it into the side of a mountain. Everyone thought Doc Daneeka died in the plane accident becasue McWatt put Doc Daneeka name down for flight hours but he was really on the ground with everyone else. Yossarian warns him about flying so low but he still decides to fly low to the ground. Colonel Cathcart is so devastated about what happened he made the missions go up even more than it was before. This is how McWatt accidently ki lling Kid Sampson is important to the novel. The second scene of violence in Catch 22 is Yossarian breaking Nately’s nose on Thanksgiving when Nately tried to stop Yossarian from shooting the guys firing the machine gun at the base. Then Nately told his whore and she hated Yossarian for that. When Nately got killed in the disastrous crash on the La Spezia mission with Dobbs, Yossarian decides to go to Rome and tell her what happened to Nately. When he was there, she tired to kill and was throwing  stuff at him. Then she keeps following him around wherever he went. She was in the plane when it landed and she was at the base. Then she jumped out of a bush after he got out of the Colonel Cathcart and Colonel Korn office. They were discussing sending home Yossarian and about giving him a medal. But she stabbed him and he had to go to the hospital. This is why Yossarian breaking Nately’s nose on Thanksgiving was important to the story. The last major scene of violence in Catch 22 that was important to the novel had to do with Milo and the M &M Enterprises is in the business for finding the best deals and trading to make a profit for the syndicate. His only failure was buying Egyptian cotton was going to ruin his business because he can’t sell it. He made a deal with the Germans who by the way were the enemies of America in the war. The deal stated that he had to bomb his own outfit and many of his own men were hurt during this. Milo even decided it was best for him to tip off the Germans during a surprise attack by the Americans. But instead of getting punishes for shooting his own unit the public celebrates all of his profits he made. His explanation for playing for both sides was if it benefits the syndicate it benefits the men and it is worth taking a risk for. Then he decides he wants to fly more missions because he has only seven but Colonel Cathcart makes him agree to have the men fly his missions for him. This is the cause for more un needed deaths in the novel. This is how Milos bombing his own unite helps show how violent scenes are important to the novel. Throughout the novel Catch 22 there are many scenes of violence. These violent scenes help to contribute to t he meaning of the book. The first scene was when Yossarian broke Nately’s nose during the Thanksgiving celebration which causes Nately’s whore to hate him. The second scene of violence that contributed to the meaning of the book was when McWatt Killed Kid Sampson with his airplane. And finally the last scene was when Milo started shooting at his own unit after making a deal whit the Germans. This is how these scenes help to contribute to the whole meaning of Catch 22.

Change Essay

Change Essay All change has consequences. In Abraham Lincoln’s Gettysburg address 1863, John F. Kennedy’s 1961 Inaugural Speech 1963 and â€Å"Forgotten Jelly† by Megan Jacobson a story from the perspective of an overweight girl who is blinded by her attitude from her friend’s battle with anorexia, both the positive and negative consequences of change are explored. The effects of change are demonstrated in many different ways, however, they all attempt to convey a central aspect of change; that all change has ramifications.As highlighted in Lincoln’s Gettysburg address, he conveys to the audience that they must put aside their differences and instead draw on the heritage that they share. His phrase â€Å"our fathers brought forth on this continent a new nation† unites the audience as they ponder their similarities with the South. Kennedy’s Inaugural Address also reflects on the history shared by all Americans as he attempts to unite th em behind the goal of world peace in the context of the Cold War â€Å"We are the heirs of the first revolution†¦ Let the word go forth that the torch has passed to a new generation of Americans†.This utilization of emotive language aims to unify of all America by provoking their natural patriotism. The greatest barrier to change can be our sense of self. Jacobson’s â€Å"Forgotten Jelly† explores this through the eyes of an overweight girl who fails to recognise the trauma her friend is going through. Jacobson employs hyperbole to convey to the reader how self-obsessed the narrator is. â€Å"Body quaking more than Tokyo† suggests that she wants to draw focus to herself. It also supports how badly damaged her self body image is.This is also explained by Lincoln when he invokes the â€Å"great civil war† America is engaged in, which he is not sure the nation can endure. Lincoln varies his sentences to emphasise the importance of the crossroads the nation is at and how they must look beyond themselves to a bigger picture. This notion is illuminated in his words â€Å"but in a larger sense, we cannot dedicate. † A united will can effect great change. In Kennedy’s Inaugural Address he knew he must inspire his people to enable them to help bring peace throughout the world.The United States was again at a crossroads with the Cold War at its height, Kennedy had become president by the narrowest of margins in history. His speech represents a turning point as nearly 75% of Americans expressed approval of Kennedy following his address. Kennedy immediately invoked both God and the shared heritage of the American citizens, to immediately unite his audience behind his call to unity as well as infusing his speech with a sense of higher purpose. I have sworn before you and Almighty God the same solemn oath our forebears prescribed. † Similarly, Lincoln is the leader of a country at a critical point, the civil war ha s dragged on for several years. He invokes the Declaration of Independence the most sacred text in America to emphasise the fact that they must unite, before they destroy themselves. His reliance on inclusive language, specifically the word â€Å"we† which threads throughout the speech, binds the audience to a shared goal, it is as if the speaker in in effect all Americans.Lincoln also employs biblical referencing â€Å"fourscore and seven years ago†, the elegant ring of the biblical phrasing draws his audience to him as if he represents a form of higher power. Change can have both positive and negative consequences. This idea is conveyed in all three texts. Lincoln explains that the positive aspects will be that all men will be equal after the completion of the war. However, he also expresses regret that it has come to the point where people must give their lives so that everyone can be treated justly.This idea is underscored in the quote â€Å"All men are created eq ual†¦ those here gave their lives so that that nation may live. † Kennedy too notes that change has brought about many great endeavours as well as the â€Å"power to abolish all forms of human poverty. † He does express concern over that fact that mankind â€Å"has the power to abolish all forms of human life. † And Jacobson reflects on how the persona is now able to realise that she is not the centre of the universe, she is now able to help her friend in her darkest hour and become a better person for it. No-one noticed me†¦ I didn’t notice me. † This places in the spotlight the mental change she undertakes by employing repetition to highlight the fact. Change does not always come easily and can take time to accomplish. The complexity of change is emphasised by both Kennedy and Lincoln. Kennedy, whilst uniting his people behind him in a pledge for world peace explains that this change may not even happen in our lifetime. â€Å"This will n ot be finished in the first 100 days†¦ The first 1000 days†¦ Nor perhaps in our lifetime on the planet.But let us begin. † This draws his people in to him with the utilization of prepetition to illustrate the fact they can be world leaders. Lincoln conveys this message through the phrase â€Å"dedicated to the great task remaining before us† which employs high modality to illuminate that while they are dedicating this war cemetery to the dead. They must remember that their duty is to the living and fostering a better world for the future generations. Accordingly, change has consequences, both positive and negative.Lincoln’s Gettysburg Address that when resisted it can undermine national unity and indeed perpetuate war. Change can also be embraced positively not only by a certain group of people, but the whole world as represented in Kennedy’s Inaugural Address. Change can come without choice and lead to new insights, as revealed in Jacobsonâ€⠄¢s â€Å"Forgotten Jelly. † Change transforms, be it mental or physical, individual or universal it allows people to grow. Word count 1,131 By Jim Nash

Tuesday, July 30, 2019

Great Gatsby Reading Response Essay

Characterization: Simply put, indirect characterization is the author’s way of giving the reader clues as to how a character is really like. Such clues may be describing how the character dresses, letting the reader hear what the character says, or revealing the character’s private thoughts. Example: â€Å"Gatsby, his hands still in his pockets, was reclining against the mantelpiece in a strained counterfeit of perfect ease, even of boredom† (The Great Gatsby, 86). Function: The nervous appearance of Gatsby as he meets Daisy suggests a different side to Gatsby’s personality. This meeting with Daisy, which takes place at Nick’s house, gives one a closer look as to how Gatsby can seem like a different person altogether. Gatsby’s surprisingly timid nature even disables him to directly ask Nick to invite Daisy for tea. Gatsby, usually sophisticated and composed, is in distress as he tries to mimic a pose of â€Å"perfect ease† when he tries to talk with Daisy (86). Gatsby’s awkward character directly involves Nick as he turns to him for help in reuniting him with his love. The author characterizes Gatsby differently from Nick’s first impression to show the reader the sincere love he feels for Daisy. Similar to how a man in love can be sheepish and disheveled, Gatsby is clearly characterized as a typical man who fell in love through his failed attempts at being calm in Daisy’s presence. His appearance at the beginning of the novel differs from the true feelings he hides deep inside. This complete change of character with Gatsby emphasizes the climax of the novel, which is when Gatsby and Daisy finally meet. All of Gatsby’s actions, including his parties, were done with Daisy in mind. In relation with the change of pace in the novel as the novel switches from Gatsby’s mysterious nature to a complete revelation of Gatsby’s inner workings, the plot of the story changes to include Gatsby’s course of action in the hopes of reviving his past with Daisy.

Monday, July 29, 2019

DVM LT Assignment Essay Example | Topics and Well Written Essays - 250 words

DVM LT Assignment - Essay Example The consumption of a high portion of employees’ time reduces their productivity. Workers also tend to forget their duties when they concentrate on the initiatives. This then leads to inefficiency in the department. The Toyota Productions System, on the other hand, is an automotive company that uses lean management style. Lean management is a style that deals with the elimination of non-value adding activities in an organization (Chiarini, 2013). This style, for example, gets rid of workers who do not add value to the vehicles that the company manufactures, and it also eliminates unnecessary equipment. This ensures that all the factors of production that are in Toyota Production System add value to customers. This reduces the cost or performing business and it increases efficiency in the organization (Chiarini, 2013). As a result of this, Toyota Production System produces affordable automotives that are of a higher quality compared to its competitors in the industry. Therefore, the lean management that is used by the company is more beneficial than the human relations management that the Department of Motor Vehicles

Sunday, July 28, 2019

None Essay Example | Topics and Well Written Essays - 1500 words - 6

None - Essay Example Similarly, the same theme is portrayed in Elizabeth’s fiction; â€Å"No One’s a Mystery† in the form of boredom. Persistence of boredom in the characters’ lives results to desperation. The old man and the older waiter tend to find nothing satisfactory in life while according to Elizabeth; Jack seems to no longer value his marriage life as it has become extremely predictable and monotonous. Life seems to have lost its meaning from all spheres; religion is described as nothing giving people no place to take refuge. The characters try to find places or things where they can forget about the boredom, but these sanctuaries seem only to last for a short while. In A well-lighted room, time limits the duration in which the old man and the waiter can stay in the well-lighted clean cafà © because the restaurant will eventually be closed (8). Time is also highlighted by Tallent. Jack gives his young lover a five-year diary (10; par. 1). This desribes the limited tim e their romance might last. Jack is bored with his wife and tries to find some happiness in the relationship with an 18-year-old woman. He seems convinced that the relationship won’t last even to the second year yet ironically he gives his girlfriend a five-year diary. In both stories, the characters seem to have found something that they get comfort from, but only for a short time. Ernest description of the theme of despair is apparent to the reader because his two characters tend to be experiencing the same emptiness (Becnel and Bloom 148). Alternatively, alcoholism features in both stories. The old man in a clean well- lighted room is a good customer at the cafà ©, and he is always the last customer to leave the cafà ©. Similarly, Jack is an alcoholic as implied from the tequila they have been drinking with the girlfriend (Tallent 10). Loneliness and unhappiness tend to be the main course of the alcoholic tendencies of both

Saturday, July 27, 2019

An Attack against the Iraqi Essay Example | Topics and Well Written Essays - 500 words

An Attack against the Iraqi - Essay Example He possesses the weapons of mass murder. He agrees -- he agreed to disarm Iraq of these weapons as a condition for ending the Gulf War over a decade ago. The United Nations Security Council, in Resolution 1441, has declared Iraq in material breach of its longstanding obligations, demanding once again Iraq's full and immediate disarmament, and promised serious consequences if the regime refused to comply. That resolution was passed unanimously and its logic is inescapable; the Iraqi regime will disarm itself, or the Iraqi regime will be disarmed by force. And the regime has not disarmed itself. Following these assertions, the Iraq war falls between the difficult and easier to justify preemptive strike categories. President Bush cites instances when Iraq refused to comply with disarmament as determined by the UN Security Council. However, he does not give concrete evidence that such weapons have been discovered in Iraq. In hindsight, weapons of mass destruction were not uncovered on Iraqi soil, therefore nullifying the Bush Administration’s claims to a legitimate preemptive strike. The preemptive strike of 1967 completed by Israel falls into the easier to justify category. According to BBC.com, in 1965 Palestinian groups had begun a series of attacks that were backed by Egypt and Syria. In the following years, a buildup of Arab troops began to surround Israel. The build-up of troops and attacks two years earlier on the border demonstrate an intention for further military action against Israel. Troop movement and hostile rhetoric from the Egyptian President Abdel Nasser also fueled the perceived need for a preemptive strike by Israel. Moral issues also played a role in this strike. Jews were consistently persecuted in the region and this strike demonstrated their unwillingness to be taunted by their neighbors.  

Friday, July 26, 2019

Market Model Patterns of Change Essay Example | Topics and Well Written Essays - 1000 words - 1

Market Model Patterns of Change - Essay Example In the year 1981, it introduced a Nordic mobile telephone (NMT); NTM was the first mobile phone or cellular phone which was able to permit roaming network. In 1987 the Nokia Corporation launched a mobile phone that was capable to be handled, the phone used NTM network. Regardless of its price and its weight, the phone became classic as it recorded biggest sell of the time. In the year 2002 the Nokia Corporation launched Nokia 3650, the phone had camera feature. Later in the year, the company launched Nokia 6650; it was the first 3G phone in the market. Currently, Nokia has made a major step on the models of the phone they are manufacturing. In the year 2011 February, the Corporation declared to work together with Microsoft Company to improve features of Smartphones they plan to manufacture. After the two major company united, in October they launched two models; Nokia Lumia 880 and Nokia Lumia 710 (Pulkkinen, 2011). Previously, Nokia Corporation was enjoying monopoly; it was the firs t company to develop hand mobile phone. Despite the size and the price of the phones, in made highest sell than what the company was expecting. In 2005, the company manufactured Nokia 1100 which recorded billion sell even though it was having less features. The monopoly of the industry Nokia to enjoy profits and failed to concentrate on the advancement of their products. As the industry evolved, new technologies were brought into the market. Small industry entered into the market and impressed technology, these new companies in the industry started manufacturing products that had more features, hence attracting more customers. With the increase in competition, Nokia Corporation started to follow new drift of the technology and started to manufacture better phone models. Initially, Nokia Corporation enjoyed monopoly, currently there is pressure in the communication industry. Different and new companies have entered into the market and are making remarkable profits; therefore, Nokia C orporation is facing oligopoly. At present, other companies that are into the market includes; Motorola Corporation, Samsung company, apple industry, Alcatel, Sony Ericson, and blackberry Corporation. Each new product brought into the market by one company, it is countered by other company by producing a more advanced technologically handset. With these competition trend seen in the market, consumers or the buyer of the product are the ones who enjoys better product. Also with this tendency of competition, consumers have a wide variety of product to choose from and at an affordable price (Morris, 2009). Presently, it is viewed that the market or the industry trend has changed to a perfect competition; there is no dominant company in the market. Each company is trying to manufacture best possible product than what the other company can produce. In the short term run, the major dominant or the giant company in the industry will enjoy the market as a result companies known and trusted names. This dominancy with major company will hinder penetration of the emerging businesses into market. The new company has never been on the market before and there product has never been used before; it will be difficult for them to penetrate into the market. Therefore, in a short run, the dominant corporation including Nokia, and Samsung; they will prevent entry of the new companies into the market (Gruber, 2005). In the long

Thursday, July 25, 2019

Issue in global business Essay Example | Topics and Well Written Essays - 1000 words

Issue in global business - Essay Example The author posits that a more global atmosphere is facing many challenges in the present, despite a high point in the latter part of the twentieth century. â€Å"Synchronized economic slowdowns in Asia, Europe and the United States, the three engines of global commerce, have decimated international trade† (Kurlantzick, 2003). This article presents one side of the issue in terms of these abovementioned regions and their impact, and it does it in great detail. The author is very convincing in arguing that global expansion is something that carries a lot more risk in the present than it used to in the past, because of regionalism being more widespread. A lot of this expansion of regionalism has to do with the interstices between the relatively recent formation of the EU and the valuation of law in society. Randomness and chaos rule both systems. â€Å"The rotation of the presidency entails a lack of continuity in the agenda-setting procedure; the Summit agendas are overloaded with gritty details and each presidency pursues more or less specific topics (‘shopping lists’). This is why the Council currently fails to fulfill its original strategic purpose. Thus, the EU definitely needs a reform of its institutions† (Bilefsky, 2005). Other issues are also dividing regional law in the present can be seen in the case example of subsidies, or government help, offered to agricultural interests. Recently, before the government of Brown, â€Å"The issue of farm subsidies has also divided the European Union into nations favoring more open markets and those who want to maintain protection for their domestic industries. Pri me Minister Tony Blair of Britain called the summit meeting Thursday in the hope of persuading European Union countries to adopt a more modern, liberalizing approach† (Bilefsky, 2005). Regionalisation can either encourage or discourage free trade, depending

Organizational Analysis and Change Project Research Proposal

Organizational Analysis and Change Project - Research Proposal Example (Aaker, 1991) When message relevance is low, individuals will not actively process the information in the advertisement, but will instead rely on peripheral message cues to form or change attitudes. Brand Identity is that element of customer perception and awareness which has its focus in the results of a certain kind of projection through the brand equity building measures. This calls for an integrative model which will combine the basic elements of the brand identity and brand equity concepts so as to create a platform for the effective discussion of the Elaboration Likelihood Model. This has been of special relevance for the Coca Cola company as far as its foray into target market and product variation is concerned. (Kotler, 1997) The modern day organisation depends to a great extent on the contribution and quality of its human capital. The human capital may be defined as that element of the organisation's operational sphere that is a living, breathing part of the activities that put the innate resources and factors of production into application. This application results in profits arising out of the activities of the human capital and the efficiency with which this resource carries out its tasks. This in turn, has a bearing on the achievement of the organisation's goals. (Johnson, 1996. P 13 to 18) Business Partner The first role of the human resource in today's organisation is that of a business partner. This has come to the fore with the emergence of various service oriented companies that provide intensive marketing services along with the products that are being produced. The emergence of a marketing network has been crucial to companies like Bajaj Allianz Life Insurance, Oriflame Cosmetics and many others. (Green, 2002. P 111) The business partner method operates along the following lines, as depicted in the diagram below: Branch Manager ' Sales Team Manager ' Team of Business Partners (Sales Agent) (Green, 2002) These business partners work independently from home or under the name of their own business in order to cater to people exclusively and bring the products and services of the company to the doorstep of the independent clients. The role of these business partners is to bring business to the company by exploring their personal networks so as to earn commissions on the sales that they make. This is a formal level of institutionalised operations where the organisation profits greatly. This is done by pushing the product in quarters where the effects of regular marketing and promotion cannot reach. It is also an elevated level of salesman ship where the sales agents are offered a share in the business that they make. The advantage of this is that the business partners take a personal interest in the development of a clientele. (Green, 2002. P 111) Further, this serves the two fold purpose of sales and promotion. While there might not be immediate sales in some cases,

Wednesday, July 24, 2019

Interpretive exercise Assignment Example | Topics and Well Written Essays - 1000 words

Interpretive exercise - Assignment Example There are several different ways that the word is translated. It can be translated meaning benefit or bounty—as when someone prays, etc. Grace can be an expression of thanks—whether for benefits, services, or favors. Grace can also mean some type of recompense or reward for having done a very good job. Another way in which grace could be used would be to talk about the actual token or proof or benefit that grace provides. Of course, grace could also mean the spiritual condition in which one finds oneself where one is guided by the power of divine grace. Grace can also mean those things which are they themselves due to grace having been part of their lives. Grace is also known as an exercising of the Christian virtues. Grace keeps one. Grace strengthens one. Grace is supposed to increase us in the Christian faith; grace is supposed to undergird our knowledge and inform our affections, kindling us to do good works. Of course, in this passage to the Ephesians, Paul is maki ng an exhortation that we not only take the grace that has been bestowed upon us by Christ, but this is a call to action helping everyone realize that we are not to take that grace for granted as Christians. Grace affords us joy. It gives us pleasing moments and moments of delight, sweetness, loveliness, and of course charm. The way Christians act should be undergirded by graceful speech, with goodwill, lovingkindness, and a favor that we can extend to others by simply making a pathway to lead a gracious life, thankful for all that we have and all that we are and all that we do. Matching Up Meanings and Translations The question could then be raised, â€Å"Does the author’s argument in the book suggest a meaning?†2 For, living the Christian life is not just about being a poser saying that one loves Jesus. Because, ultimately, it is not merely enough to declare that one has been absolved of all sins and then go out and do whatever one wants. One must live a life that is pleasing to God in any and all aspects of our lives. Next we had to match up these meanings and translations with the Scripture verses in which each appears. It was quite extensive, but basically we saw the same pattern reoccurring over and over again. It has been said that mercy is not getting something you deserve, while grace is getting something that you don’t deserve. It’s important to know the difference. As has been aforementioned, there are a great wide variety of meanings that have come to be associated with what grace is—as well as what grace is not. â€Å"By faith are ye saved by grace† is one of the calling cards of the New Testament in Ephesians 2:8a, from the King James Version. Grace comes from the Greek root â€Å"charis,† and lends itself to the word charity, which does not just mean handouts being given to a bum out on the street—but charis is also the root word for charity, which also can mean â€Å"love.† Colossia ns 3:16 in the King James Version also states, â€Å"Let the word of Christ dwell in you richly in all wisdom; teaching and admonishing one another in psalms and hymns and spiritual songs, singing with grace in your hearts to the Lord.†3 In this case, grace most definitely appears to mean ‘love.’ But, as it may come as no surprise that Paul also wrote this Letter to the Colossians, he is definitely

Tuesday, July 23, 2019

Media and communication theories Essay Example | Topics and Well Written Essays - 4000 words

Media and communication theories - Essay Example The rate of online literacy is increasing day by day. People find different ways of communication. We send SMS messages, we leave the messages on answering machine if the person is not available on phone, we use search engines for surfing, we use scanners, and we create the websites, we communicate via mails to any person. The person from one corner of the world can easily chat with another person sitting at the other corner of the world just through the medium of the computer and internet. The person can share his opinions before the huge mass through blogs, website, pictures, and emails. The new media has occupied almost all the fields. It is the traditional media who sew the seeds of democracy among the people and it is the new media who taught the audience how to become democratic in real sense. Thus the audiences have become active and participative. Here in this paper the main focus is on the role of audience in media production as well as media consumption Communicating the huge mass or creating good rapport with the people has been the major need since ancient time. In ancient time the kings use to propagate themselves through the contemporary traditional media such as sculptures or by building monuments. In ancient India for example the Emperor Ashoka’s rock edicts and pillar inscriptions are the examples of the ruler’s attempt to communicate with the large number of people. The Roman rulers used wall posting including the imperial dicta to inform the public. They were types of news bulletins and were known as Acta Diurna (Daily Acts). Some historians considered them as the first newspapers. On the onset of industrialization the invention of the printing press changed the entire scenario and the newspapers started publishing and thus they became the major source of information for the people. Theatre and other performing arts also played the role of

Monday, July 22, 2019

Primary education Essay Example for Free

Primary education Essay India has made large strides in educating its population of more than a billion people, yet a lot remains to be done. It is commonplace now that education is both intrinsically valuable and also instrumental for economic well-being, and this is true for individuals and entire nations. No country in the world has been able to develop without the spread of mass education. An educated population is a prerequisite for take-off into high economic growth. Table 1 in the appendix shows literacy rates for India as a whole and by sex. It also shows the decadal rates of change from 1901 to the present. 2 Literacy rates have increased for both males and females, and though the latter continues to lag behind the former, there has been a narrowing of the male-female gap in literacy: from 24. 8% in 1991 to 21. 7% in 2001. In 2001, the absolute number of illiterates declined historically for the first time by nearly 32 million. In terms of state-wise performance, Kerala continues to occupy first rank as it has done historically; on the other hand, densely populated states like Uttar Pradesh, Rajasthan and Bihar are yet to overcome their educational inertia. 3 The average figures for India as a whole hide a great deal of variation among states. Table 2 in the appendix provides literacy rates for states for the years 1991 and 2001, for the population as a whole, by sex and also provides the decadal rate of change. In 2001, Kerala, Maharashtra and Himachal Pradesh had more than 75% of their population of 7+ years literate. On the other hand, even in 2001, less than half of Bihar’s population of seven years and above was literate with female literacy rate only 33. 6%. In terms of zones, states in the South and West outperform states in the North and East. 2. Primary Education Primary education refers to the education of children between the ages 6-11 years (grades 1-5). Universalization of Primary Education (UPE) is a constitutional provision in India and there has been a steady expansion in the spread of primary education since Indian independence in 1947. The Indian educational system is the second largest in the world after China. In 2001-02, there were nearly 0. 66 million primary schools in India 1 This study has been undertaken as part of the United Nations Millennium Development Goals Project. 2 Before the 1991 census, only those belonging to the age-group 0-4 years were excluded from the population in order to compute literacy rates and the basis of the computation was the entire population. From the 1991 census onward, literacy rates were computed based on the population aged 7+ years and above. 3 In Bihar, Nagaland and Manipur as well as Delhi and Chandigarh, the absolute number of illiterates has increased in the 1990s. 4 providing access to 84% of habitations with a primary school located within a distance of one kilometer. Between 1997 and 2002, the gross primary school enrolment rate4 for India was 111 for males and 92 for females. The net primary school enrolment rate5 on the other hand was only 78 for males and 64 for females. The net primary school attendance rate between 1999 and 2002 was 79 for males and 73 for females. However, of the children who entered primary school, only 68% reached grade 5 between 1995 and 1999 (UNICEF, 2004). Table 3 provides data on gross primary school enrolments by sex between 1950-51 and 2001-2002. As can be seen from the table there has been a steady increase in the numbers of boys and girls attending primary school over time. In Table 4, state-wise enrolment of boys and girls as a percentage of their age-group is provided for 1997-1998. Girls’ enrolment has been steadily increasing over time and in 2001-02, nearly 45% of girls in the age-group 6-11 were enrolled in school. These statistics are heartening because at least until the 1990s, one of the most dismal aspects of India’s education system was the large percentage of the population in the younger age groups that were out of school. Socio-economic disparities Despite the strong constitutional backing for the provision of primary education in India6 and its expansion over time, the system is characterized not only by low achievements but also by large unevenness of achievements. Huge gaps remain between rural and urban areas, and the probability of getting any education at all sharply depends on gender, caste and income. Women, scheduled castes and tribes and the poor are faced with formidable barriers when it comes to getting basic education. Of the 200 million children in the age group 6-14, it is estimated that 59 million are out of school. Of these 35 million are girls and 24 million are boys (Ministry of Human Development, GOI). Apart from socio-economic determinants, the educational infrastructure and the management and the governance of the educational system in India are far from efficient or sufficient. The government is the largest provider of education in India with only about 10% of primary schools owned by the private sector. 7 The quality of education provided by the public education system is low which translates into low educational abilities even for those who are able to complete primary education cycle. Moreover, there is a lot of ‘waste’ in the educational system with dropout rates as high as 40% for the country as a whole and in some Indian states, they are as high as 75%. Though the number of primary 4 Gross primary school enrolment rate is computed as the number of children enrolled in primary school regardless of age divided by the population of that age group. 5 Net primary school enrolment rate is computed as the number of children in that age group enrolled in primary school divided by the population of that age group. 6 In 2002, the Supreme Court of India decreed that free primary education was a constitutional right. 7 Around 3% of private schools are aided by the government, which makes government intervention in the education sector even greater. 5 schools in the country increased, more than 1 lakh8 habitations still do not have access to a primary school within a distance of one kilometer. Teacher-pupil ratios are inadequate: less than 2 teachers are available in rural areas to teach a class size of around 100 students. Teacher motivation and teaching incentives are also very weak. India perhaps has the highest rate of teacher truancy in the world. Poverty and Education. Empirical evidence strongly shows that, both at the level of the household as well as at the level of the country, there is a positive relationship between income (and wealth) and educational attainment. More income simply means more resources available to spend on the acquisition of education. With more than 250 million people in India living on less than a $1 a day, poverty remains a major barrier to educational access. Although education is provided ‘free’ by the government, the cost of uniforms, textbooks and transportation costs are beyond the reach of many households (Tilak, 2004). Added to these direct costs are the indirect (opportunity) costs of wage/domestic labor which children perform and the costs of acquiring education become considerable for households. Graphs 1 and 2 in the appendix show simple regressions of literacy rates for sixteen states against state poverty rates and state per capita income for 2001. As is expected, literacy rates decline with poverty and rise with per capita incomes. State per capita incomes seem to explain literacy rates better than poverty rates. Filmer and Pritchett (2001) using Demographic Health Survey data for India find that the gap in enrolment between the highest and the lowest wealth class is as much as 52 percentage points. Gupta (2003) using the 52nd round of National Sample Survey data finds that the percentage of people who have completed five years of schooling declines as one descends consumption deciles. In the lowest consumption decile, the proportion of people who have not completed the primary school cycle is greater than 80%. 9 While poverty status and income class are strong determinants of who goes to school and for how long, they do not make up the whole story. Indian states of Kerala and Himachal Pradesh even with fewer resources at their disposal have been able to achieve much better educational and health outcomes compared to rich states such as Punjab and Haryana in India. This is true even when we look at cross-country outcomes. For example, Sri Lanka and Botswana do much better in education and health terms than would be predicted based on their level of resources; the Latin American countries do much worse given their resources (Mehrotra and Jolly, 1998). 8 One lakh is equal to 100,000. 9 These graphs are meant to be illustrative of the association between resources and education and do not claim any direction of causality. The relationship between resources and educational attainment is bidirectional. The poor cannot afford schooling. With little human capital, the opportunities to escape persistent poverty are very restricted and the poor can be trapped in a low education, low income vicious cycle across generations. A large literature has analyzed both theoretically and empirically persistence of poverty inter-generationally due to lack of resources to invest in education.

Sunday, July 21, 2019

Swot Analysis And Changes Toward Effective Performances Management Essay

Swot Analysis And Changes Toward Effective Performances Management Essay This paper is a critical knowledge of SWOT analysis of Yau Lee Holdings Limited (YL) and Chun Wo development Holdings Limited (CW), which refers to the Strengths, Weaknesses, Opportunities and Threats involved in a business venture. The aim of this paper is to assess the importance of business to identify the internal and external factors of influence to achieve organizational goal. Through the two companies strategic planning such as present market position, financial resources, image etc. and characteristics of the organization such as size, structure, managerial expertise, physical etc. to compare, contrast and analysis the importance of each element. Focuses of these aspects are the Strengths and Weaknesses of strategic planning and development in the field of business. Furthermore, this paper will discuss the conditions of change for these two companies in the external environment. It might find the two companies sensitive business strategies and their responsiveness to changes toward opportunities in new markets, technology advances, improved economic factors etc. in order to increasing company income and maintain or grow market share. On the other hand, change of external environment might bring more threats which in include changes in legislation, political or economic unrest, changing social conditions etc. Above all it may involve potential risks such as company liquidation and hurt the firms sales and profits. Finally, this research will help suggest recommend changes needed for the two companies and list suggestions to solve their weaknesses and threat. Furthermore, this research will make it possible to make informed strategic choices and plan the future of the companies. SWOT Analysis for YL and CW As the proverb goes You will win the wars if you know your enemies and yourselves well. This term cant only be applied to people, it also can be applied in business. How do we measure and understand a companys condition? In business strategy, SWOT analysis is a common strategic planning method credited by Albert Humphrey. Use the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture to analyze of the company (Thompson Strickland, 1999). A SWOT analysis is a thorough analysis of a companys internal and external factors that influences decision makers. According to the companys resources and capabilities to assess when they can rely on and seize opportunities of environment changes, while at the same time, external threats might damage the firms sales and profit (Coulter 2008). Although YL and CW have the similar business backgrounds such as construction Industry and founded in the 50s and 60s. But, they had different of market positions. Organizational structure, culture and managerial expertise had a significant influence on their development. While at the same time they encountered different of situations such as companies strategic planning and self-ability. Following will use SWOT to analyze the two companies to explore this topic in great depth. Compare the Strengths of YL and CW Strengths and advantages analysis are mainly endowed within the firms. These elements are within the control of the firm management (Belleville 2010). 2.11 Strengths Analysis for YL Culture of Innovation of Information Technology IT can to increase organizations competitiveness in future (King and Teo, 1996 and Probst and BÃ ¼chel, 1997). Due to Technology fast development, companies need adoption of IT can improve the efficiency of a business process (Farrell, 2003). In addition, the adoption of IT can help in communication. If they use IT properly, can advance in the time of process (Sammut-Bonnii and McGee, 2002). YL management encourages innovation and change. YL has been support by advances in IT. Subsidiaries VHSoft Technologies Company Limited was established 1998. YL also adopted the advanced information technologies in management for higher efficiency and accuracy. Its subsidiary, VHSoft Technologies Company Limited, has joined force with renowned universities in Hong Kong and Mainland China to develop various tools to effectively increase project management efficiency (Yau Lee Construction Company Limited 2010). Technology was emerging from a rational-liner process of invention, design, development and innovation in YL. Wide range of Construction Related Services YLs business strategy was expanded diverse development in business. Their array of holdings range from building construction to related services including Subsidiaries like Ming Hop Company Limited (building service works), Yau Lee Wah Concrete Precast Products Company Limited (Building Construction), InnoVision Architectural Engineers Ltd. (Design), Yau Lee Curtain Wall and Steel Works Ltd. (Building Material) and VHSoft Technologies Company Limited (Information Technology) were established between 1982-2002 etc.. In 2008, REC Engineering Company Limited (REC, formerly known as Ryoden Engineering Company Limited) was acquired by the Yau Lee Group, REC was established in Hong Kong in 1966 as an electrical and mechanical engineering contractor. (Yau Lee Construction Company Limited 2010). Wide range of construction related services can help YL to provided construction services of coordinated process or one package service. 2.12 Strengths Analysis for CW Quality Management System Chun Wo is committed to fulling customers needs, expectations and statutory requirements. It would be issue to improve the system of management and provide the highest quality services to customers. Enterprises principles approach toward quality management requires the selection of optimal tools and indicators suitable for creating their own national system of quality (Vajcnerova Ryglova 2010). In 2005, CW was awarded of Business Performance Index (BPI) Assessment and , 14 Gold Awards, by Hong Kong Quality Assurance Agency, Quality Award 2005, Bronze Award, by Hong Kong Management Association. (Chun Wo Construction and Engineering Company Limited 2009). According to above award Indicate CW was succeed issue quality policy. Communication Another strengths for CW is communication. They are the best than compared to other companies. Communication was include there elements which in downward, horizontal, and upward to exchange message such as through two type channels (formal and informal) communication can enables employees to achieve their goals (Bell and Martin 2008). Front line employees significantly to communicate with manager who can get staffs expectation and personal goal develop. Would be effective motivate the staffs. Enabling the policy allows the company to achieve of the organizational objectives. Training and Development CW believes good management practices help build up a highly motivated and efficient workforce. CWs human resources department has developed a philosophy of collective consultation. CWs HR department can provide training for recruited employees the basic skills required to perform their jobs and provide more courses to improve their knowledge, skill, and abilities. Good image in business ethics and corporate social responsibility In 2004, CW established the Volunteer Team for caring towards the community such as capital support Tung Wah Group of Hospitals, the Community Chest and Sowers Action etc. The public appreciated CWs business ethics. There was an increase in consumer confidence. 2.13 Conclusion of the Strengths in YL and CW According to strengths factors for the two companies, they have differences advantage in management. The culture of YL has expanded its business into different areas in line with the market needs such as innovation of information technology. CWs policy was to continue improving quality of services to customers. These advantages can increase revenue and maintain or market share growth. These factors were enabling the company sustained development. Although the strengths factors of the two companies were different, but the two companies is equal enormous contribution in construction field. Compare the Weaknesses of YL and CW Weaknesses or disadvantages analysis mainly endowed within the firms. These elements are within the control of the firms management (Belleville 2010). 2.21 Weaknesses Analysis for YL Subsidiary company was small organization Due to YLs business strategy plan, regarding the policy of diversify development. Although have diversify way for company development, but this way would be need more investments fund to support. Furthermore this subsidiary company might not have enough experience and fund to compete with existing companies. Complex management Although YL has some diversified subsidiary companies, the supply chain management is not very impressive for YL. It has not introduced a breakthrough product / service yet. 2.22 Weaknesses Analysis for CW Not completely independent CW is reliant on material supply and EM Sub-contractor Corporation. If these companies increase the price on materials and CW must either absorb the cost or pass it along to the client. Either of the two scenarios can make CW vulnerable. Traditional services and technology People considered technology to be the most important in 21st century. CW also used traditional construction method. They they constructed buildings effectively, efficiently and a consumer with confidence. Leaderships change Mr. Pang Yat Ting, appointed as the the Chairman in April 2010. Some employees were anxious that companys new policy and leaderships style would influence staff stability such as turnover rate or increasing workload. The above factor also influenced staff morale and performances. 2.13 Discussion on the Weaknesses in YL and CW According to weaknesses factors for the two companies, their management have some problems. They need to improve or advance their management and increase communication between manager and staff. This paper will suggest some methods from the last section. Compare the Opportunities of YL and CW Opportunities analysis mainly endowed without the firms. These elements are not under the control of the external environment. (Belleville 2010). They had similar opportunities for their advances in the companys development because they are both in the construction industry. Government Policy was Booming infrastructure Refer to the 2011 Policy Address The Hong Kong government strategy of promoting economic growth through infrastructural development which included 10 major infrastructure projects. Example: Hong Kong-Zhuhai-Macao Bridge, Guangzhou-Shenzhen-Hong Kong Express Rail Link, MTR Sha Tin to Central Link, South Island Line (East). These projects are now in progress (2010-11 Policy Address 2010). The government will spend amount of exceeding $50 billion for the next few years. This enables the construction field to have more opportunities for the two companies. Maintain old buildings Hong Kong has more existing buildings in old town. Building safety was very important, the government provide resources to management through legislation, enforcement, public education and support for building owners. Client need to get funds to improve these old buildings. These were also opportunities for the two companies. Huge investment in Asia-Pacific Grasping business opportunities in Macau, Singapore, Abu Dhabi, The United Arab Emirates (UAE) etc., were important because in recent years these countries important integrated resort development such as casinos, residential buildings and infrastructure by foreign investors and local developments. More construction projects of large-scale resorts, hotels and high-class residential buildings can be built promptly. But these regions dont have enough experience and human resource. Due to the above factor, the two companies were the best candidates to develop in other Asia-Pacific countries. Expanding business to Mainland China Mainland China is booming market due to Chinas fast growing economy. China has more opportunities for construction services into other business areas, including property development, professional property services and investment. The above factor or chances also are best opportunities for two companies development but who can ability grasping the each business opportunities, this factor is more important. On the other hand external environment will transform more threats, next section will de discuss this topic. Compare the Threats of YL and CW Threats analysis mainly endowed without the firms. These elements are not under the control of the external environment. (Belleville 2010). They hadve similar threats for influencing the companies development because they are both in the construction idustry. Rising and instable Construction Costs In recent years, the price of materials increased every year, and wage inflation spirals upward. It was difficult for construction companies to make a tender offer for each project and obtain construction financing. If the company made a tender offer lower than the cost, then the profits would be influenced. If set up was a higher proposal cost than other companies would be less competitive and efforts to boost the economy with greater liquidity. This increased the risk for each company such as business investments. Lack of skilled manpower Main reason many civil engineering graduates dont find these jobs lucrative because construction companies dont pay enough and the jobs are also temporary. After a project is finished in one state the company moves to another state leaving the workers behind. In most cases the workers too dont prefer to shift unless they get good salaries and like in the finance companies. The Government regulations Every year the government publishes and updates more health and safety regulations such as safety method of construction in progress, equipment, accident insurance etc., and these regulations increase cost of construction. Construction companies that cant co-operate these with regulations will loss of money. Stronger competition Due to the worlds developing trend is globalization, more construction companies cant limit themselves to local development. Moreover, the construction industry is a bigger market so more enterprises investments. For example, China Harbor Engineering Company Ltd. is a subsidiary of China Communications Construction Company Ltd. Gammon construction Ltd. is a subsidiary of Jardine Matheson Ltd and Balfour Beatty, both are world-renowned international companies who has more capacity and technology to support their competition. Housing building was real estate developers monopoly Hong Kong is a free market and Hong Kongs real estate developers want to control housing demand in order to influence price of housing building. Many real estate developers cant to construct housing building such as accumulates the land. It might influence construction of hosing building. Above threats factor, also influence two companies stable development. Changes toward Effective Performances Companies or organizations survival and prosperity are important to management such as the starting point, destination, path, variation, alignment, communication etc., because effective performance management is incredibly difficult (Srinivas 2009). Next section will explore the changes recommended for two companies. Changes Recommended for YL Increasing Communication YL needs to set up some methods of systematic communication because YL has a many subsidiary companies. The message needs to be clear and communicated consistently. Front line employees are given information by managers and feedback upward. Effective communicate can help companies and each staff of high productivity (Ahmed, White, Wilbert, Shields, 2010). There would be less noise and consideration between top head officials and front line employees and therefore increase mutual trust. Strategic plans of joint venture or corporation Most joint venture corporate strategic plans are to increase the probability of each achieving their mission or decrease loss and risk in a business (Lovallo 2007). When a company does not have enough capital and technology, the partner would gather funds such as investments. Moreover through cooperation, technology sharing and development will be obtained. Doing this enables the company sustained development. Strategic plans of Mainland China and Asia-Pacific Due to China, Macau, Singapore, Abu Dhabi, The United Arab Emirates (UAE) etc., is fast growing economy and development. The two companies need catch up this best of opportunity. Focus on the Mainland China and Asia-Pacific markings. Companies will trend to international development. Property Development YLs technical knowledge is construction which in return lowers costs and reduces time. This factor is the advantage. Recommend Property Development business both in Hong Kong and overseas. 3.2 Changes Recommended for CW Managerial behavior and leadership styles appropriate to work situations Although the new chairman was appointed in 2010, he needs to increase communication with his employees, communicating an inspiring vision and behaving supportively (Locke Latham 2002). Successful leaders focus on managing in a way that builds employee trust, loyalty, and commitment (Mayfield 2002). Doing so enables staff and provides a stable working environment and less consideration. Human resource management such as outsourcing CW needs to increase resource management such as outsourcing, because CW cant supply construction fields, materials and workforce. Its influenced by supplies and subcontractors. Scholars know that HRM is organizational success manly reason (Hernandez, 2008). More choice of supplies and subcontractor would be stabilize construction costs. Develop Information Technology and Knowledge Management CW needs leading innovation in Information Technology and method of construction. Knowledge Management can help them, because Knowledge Management which in approach of identifying, capturing, evaluating, retrieving, and sharing all of an enterprises information assets. These assets may include databases, documents, policies, procedures, and previously existing expertise and experience of individuals works (Srikantaiah Koenig 2001). Knowledge Management suggests similes are tools of techniques, strategies to retain, analyze, organize, and share business expertise(Groff and Jones 2003). The above conception said that knowledge management is important in develop a business society because due to the explosion of information, we can find a problem and increasing knowledge to create a new method, skill and knowledge. Ultimately, effective performance management must become an integral part of the organizations culture (Hellriegel Slocum 2008). Strategic plans of Mainland China and Asia-Pacific (Same as changes recommended for CW) Due to China, Macau, Singapore, Abu Dhabi, The United Arab Emirates (UAE) etc., is fast growing economy and development. The two companies need catch up this best of opportunity. Focus on the Mainland China and Asia-Pacific markings. Companies will trend to international development. Property Development (Same as changes recommended for CW) YLs technical knowledge is construction therefore lowers costs and reduces time. This factor is the advantage. Recommend Property Development business both in Hong Kong and overseas. Conclusion This paper has compared and conducted a SWOT analysis and changes recommended of Yau Lee Holdings Limited and Chun Wo Development Holdings Limited. Through the using of SWOT analysis, the two companies had diffident factor of Strengths, Weaknesses, Opportunities and Threats. When they can their own strengths and weakness, there will be improvements and advance in their management. They will know what opportunities and threats are in an environment and will catch up in order to avoid risks. It will enable the company sustained development. Refer Fig. 1 showed the relationship and principles between in Strengths, Weaknesses, Opportunities and Threats. Fig. 1 Relationship and Principles between in Strengths, Weaknesses, Opportunities and Threats. Each company has different management method which in expertise or traits approach but dont formed a formula will ensure success. Condition, situation and external environment is a very important aspect. Certainly good management internal environment would extend a company or organizations development and success. But dont forget to mention external environments included. Changes in legislation, political or economic unrest, changing social conditions etc. are equally important in a business society. I hope we will use on SWOT analysis to explore some advantage and disadvantage in other companies in our next essay.

Defining Rural Tourism And Farm Tourism Tourism Essay

Defining Rural Tourism And Farm Tourism Tourism Essay India is sitting on the blitzkrieg of becoming a super power and it is the Indian rural sector that is going to drive that super growth. The Government of India has made rural economic development in general, and rural infrastructure development in particular, is a key priority. India has launched the Bharat Nirman (Building India) program, which entails investing over US $ 40 Billion, equivalent to 5 per cent of FY2005 GDP, in six critical areas of rural infrastructure over four years starting from 2005. A part of this project aims at improving the tourism and recreation in these areas. Jafari and Ritchie (1981) defined tourism as an interdisciplinary study which integrates a variety of subjects, disciplines and focuses and can be seen from numerous points of views and approaches. The tourism as a central study can be studied from many focuses and created into a new form tourism development model as pictured below. (3) A consequential element resulted from the two preceding elements which is concerned with effects on the economic, physical and social subsystems. Some external variables such as rising earnings, mobility increase, level of education increase, and desire to escape from pressure of day-to-day urban living generate effective demands on tourism which stimulate the rise of various forms of tourisms such as recreational tourism, cultural tourism, health tourism, conference tourism, historical tourism, eco tourism, etcetera (Wall and Mathieson, 1982). Defining rural: Definitions of rural vary both in scale and philosophy. They tend to express cultural differences between and functional requirements within, regions and countries, the varying parameters of which supranational overviews have attempted to grapple. While national governments use specific criteria to define rural often based on the population density of settlements there is no universal agreement on the critical population threshold which distinguishes between urban and rural populations (Boedewes, 1981). OECD defines rural area as At a local level a population density of 150 persons per square kilometre is the preferred criterion. At the regional level, geographic units are grouped by the share of their population that is rural into the following three types: predominantly rural (50%), significantly rural (15-50%) and urbanized rural (15%) (OECD, 1994). According to National Sample Survey Organization (NSSO) rural areas in India are defined as those areas which have a population density Defining rural tourism and farm tourism: A variety of terms are employed to describe tourism activity in rural areas: agritourism, farm tourism, rural tourism, soft tourism and several others which have often been used interchangeably. The term agri/farm tourism often used to describe all tourism activities in rural areas more frequently related to tourism products which are directly connected with the agrarian environment, agrarian products or agrarian stays: staying on a farm or near the fields, educational visits, meals, recreational activities and such ( Sharpley and Sharpley, 1997). Agrotourism is businesses conducted by farmers whose working agricultural operations for the enjoyment and education of visitors. In extensions meaning, agrotourism presents the potential generating farm revenues and increasing profitability. Additionally, visitors of agrotourism contact directly with farmers and support the increase of agriculture products indirectly (Jolly and Reynolds, 2005). Farm tourism is largely considered as a subset of rural tourism and is quite often based on an active working farm and farmer (Nilsson, 2002). Clarke (1996) elaborates that in farm tourism, the core essence of farming, its scenic beauty, accommodation and activities such as farming, riding a tractor, picking produce are preserved and involves tremendous experience in its activities. Activities on farm offer experience and opportunities to learn about the rural life and agriculture technique of the country, to understand and experience the preserved tradition, calmness, peace, clean fresh environment, contact with animals and traditional farm meals (Nilsson, 2002 and Fleischer and Tchetchik, 2005). Key elements of pure farm tourism (Lane 1994): Located in rural areas Functionally rural: built upon rural worlds special features of small scale enterprise, open space, contact with nature and the natural world, heritage, traditional societies and traditional practices Provides personalized contact Rural in scale-both in terms of buildings and settlements and therefore usually small scale Traditional in character, growing slowly and organically and connected with local families. It will often to be largely controlled and developed for the long term good of the area Of many different kinds, representing the complex patterns of rural environment, economy, history and location. A high percentage of tourism revenue benefiting the rural community. Tourism versus Farm Tourism: According to Shaw and Williams (2004), there have been various definitional issues regarding what tourism is. They indicate that a broad outlook of tourism allows for the identification of tourism between countries and also tourism within a country. Vanhove (2005) sees tourism is seen as any activity related to momentary movement of people to a place outside their normal places of residence and employment, and the activities they engage in during the stay. Farm tourism began in earnest after World War II, although its beginning is rooted in the concept of social tourism that was popular in the 1920s and 1930s (Pearce, 1990). Farm tourism as used by Roberts and Hall (2001) refers to stays in rural homesteads where farming is practiced either full-time or part-time. Farm tourism is often used interchangeably with agritourism (Oppermann, 1997). Farm tourism is a sub-division of agritourism. It involves activities carried out on working farms where the working environment forms part of the product from the perception of the consumer (Roberts and Hall, 2001). Farm tourism involves engaging the farm more than the primary production of food, fibre and raw materials. It may sometimes involve activities off the farm in addition to accommodation on the farm (Roberts and Hall, 2001). A number of studies on farm tourism consider it as an economic alternative for farmers who are facing decreased profits and difficulties generated by the agricultural crisis and restructuring. The opportunity to engage in activities that are negatively correlated with farming and the prospect of increasing farm income by spreading costs is probably the greatest advantage of incorporating tourism into the farm business. Because of the problems in agriculture, diversification has been viewed as a means of survival for farm business, with tourism thought to be an attractive and feasible option open to farmers (Glenn et al. 1997). There has been a discussion on the livelihood assets of farm households in the context of human (i.e. skills and knowledge), economic (i.e. land, capital and labour), environmental (i.e. landscape features, clean air and water), social (i.e. networks and social interaction), cultural (i.e. include history, tradition, folklore and cultural heritage) and political (i.e. decision making power and influence on policies) that are available for and that can be exploited in the diversification process. In essence, when farmers utilize the potential opportunity for farm tourism and diversify, they shield themselves against the constraints of the cost-price squeeze and income decline (Barlett, 1993). Significance of farm tourism: Various estimates suggest that tourism in rural areas make up 10-20% of all tourism activity. Lane (1994) survey pointed out that there is absence of any systematic source of data on rural tourism, since neither the World Tourism Organization(WTO) nor the Organization for economic Cooperation and Development (OECD) has appropriate measures. Several constraints on accurate and comparatively meaningful data relating to rural tourism and recreation therefore persist: Differences in national definition and enumeration: one country may include only farm and nature tourism, while another will consider many economic activities outside of urban areas to be a part of rural tourism; Many rural tourists and recreationalists are excursionists (day visitors) rather than those who make overnight stays (the extend of whom can to be some extent be measured in terms of bed-nights) Rural tourisms very diversity and fragmentation whereby tens of thousands of enterprises and public initiatives are active across the world. Rural environments have a long history of being managed for recreation purposes and this symbiotic relationship has had important impacts on both environment and activity. Farm tourism is one area under rural tourism, which is a sub-division of rural tourism that can help generate income and employment (Novelli and Robinson, 2005 and Sharpley and Sharpley, 1997). Hence, farm tourism is becoming widely seen as a means to tackle the socio economic problem of rural and agricultural sector (Sharpley and Vas, 2005). As farm tourism has the potential to offer experiential service to tourist, understanding this experience proves beneficial to improve service (McIntosh and Bonnemann, 2006), also as farm tourism takes places in rural setting offering traditional service; understanding tourist motivation seems important. Range of tourism and recreation activities in rural areas ( Thibal 1988) modified Touring Hiking Cycling Nature parks Bird watching Rural heritage studies Local industrial, agricultural or craft enterprises Courses in crafts Artistic expression workshops Folk groups Cultural, gastronomic and other routes Water related activities Fishing Swimming Boating Hallmark events Rural sporting events (eg, Jallikatu sport in Tamil nadu) Agricultural shows Business related Small scale conventions Incentive tourism short brakes Passive activities Relaxing holidays in a rural milieu Nature study in outdoor settings Photography Landscape appreciation Embacher (1994) identifies the contributions of farm tourism to the farming sector. The first recognition is that farm tourism provides more economic income for farmers, thus the farmers are able to cope and remain self employed in times of negative changes in the prices of agricultural produce/commodities. The second is that farm tourism provides an avenue for the direct sale of produce from farm. The third is that farm tourism contributes to the economic survival of farmers experiencing the effects of stiff competition, and changes in agricultural and trade policies. Impacts of farm tourism: Although tourism continues to be viewed by some as a panacea for the economic and social ills of the countryside it: Is essentially an economic tool Needs to be part of a portfolio of strategies contributing to successful rural development Is not appropriate in all rural areas, but opportunity costs and factors for its comparative advantage will vary considerably from one type of rural area to another. Economic factors reducing tourisms effectiveness as a rural development tool include income leakages, volatility, a declining multiplier, low pay, and imported labour, the limited number of entrepreneurs in rural areas and the conservatism of investors. Rural tourism is better suited to act as a complement to an existing thriving and diverse rural economy (Butler and Clark 1992). Tourism plays an increasingly important and diversified role in local development, especially in revitalizing and reorganizing local economies, and improving the quality of life. Tourist flows can be generators of at least supplementary income in farming, craft and service sectors. Rendering the possibility to realize the economic value of specific, quality based production of food stuff as well as of unused and abandoned buildings, unique scenery, space and culture. Despite often being characterized by host-guest differences, rural tourism can open up the possibility of new social contacts, especially in breaking down the isolation of more remote areas and social groups. Opportunities to revaluate heritage and its symbols the environment and the identity of rural places is also promoted by rural tourism. Rural tourism development strategies should assist policies of environmental and social sustainability (Cavaco, 1995). Farm tourism generates a significant contribution to the rural development process in rural areas and does indeed do so in many cases (Busby and Rendle, 2000). The contributions could be in the forms of income increase and job opportunities, exchange between rural and urban areas, multiplier effects particularly for small-scale direct investments, strengthening local or regional structures by creating networks and the like, stimulating physical infrastructure developments, increasing the diversity of economic activities, raising awareness of the value of an area, such as its landscape, nature and culture, and the economic potencies, as well as improving the infrastructure which enable to provide opportunities for other economic developments. The negative impacts of agrotourism development will occur when the development ignores the development principles and ethics. The potential negative impacts which may occur such as degradation of environment and local culture qualities, and economics gaps among the regions (Henegan, 2002) Concept of Farm Diversification Fundamental processes of restructuring, the decline in farm income and a dwindling farm population have characterized the agricultural sector of industrial society. Tapping into opportunities such as farm tourism can have significant potential for farmers. The identification and promotion of farms as a result of their location, natural attraction and tourist-oriented facilities is essential in the process of diversification. The key feature of diversification is that it seeks to encourage investment in sectors that are usually different from those in which recent hardships have befallen (Lobao, L. and Meyer, 2001). There are three common means of farm diversification (The Centre for Rural Research (2003). The first is agricultural diversification which is the use of farm resources to produce new sources of income (e.g. crop products, animal products, and farm woodland). The second is structural or business diversification. In this case, farm households have a variety of income from business activities (e.g. tourism, and value added activities) that are run on the farm or are partly dependent on the farm based land and capital assets. The third is passive diversification which includes leasing of agricultural land and buildings. Factors that Determine Diversification into Farm Tourism Shaw and Williams (2004) shed light on the factors that influence the decision of farm households regarding diversification and what types of alternative enterprise to diversify into. These factors according to Wheelen and Hunger (2004) are the external and internal stimuli. The external stimuli stems from the external environment. They refer to the opportunities and threats that the farm household is exposed to (e.g. external capital sources, legal frameworks, market trends, change in technology, and sociocultural trends). The internal stimuli refer to strengths and weaknesses that are likely to determine if the enterprise will be able to take advantage of opportunities. These internal stimuli include profitability, availability of time, and family life course. More apparent farm tourism activities include accommodation, (e.g. bed breakfast, farm accommodation, ranch) and recreational activities (e.g. wildlife viewing, hunting, fishing, and horseback riding) (Clarke, 1996). Others include educational activities (e.g. garden or nursery tours, historical agricultural display tours, and agricultural technical tours), direct farm product sales (e.g. on the farm sales of farm produce, pick your own operations, and sale of agricultural related crafts), entertainment activities (e.g. barn dances, harvest festivals and hunting) (Matthews, 2004). Motivation : Tourists opting for rural tourism such as farm tourism do so in order to satisfy their needs, wants and are likely to chose destinations that are not just rural in physical features but also stimulate them psychologically through the image it portrays (Frochot, 2005 and Bramwell and Lane 1994). Sharpley (1996) stresses that tourist opting for tourism in rural areas are in fact trying to seek peace tranquillity, space, authenticity, tradition, simplicity all of which would help urban dwellers relieve stress. According to study conducted by Hopkins (1998) revealed that the motivational factors for tourist to respond to rural tourism advertisements was because it satiated the desire to escape to different environment in order to enjoy experience of different quality and authenticity. Another study conducted by Huang and Tsai (2003) reports that the prospects of socializing and interacting, participating and experiencing novel situations, escape from stressed life were some underlying mo tives for travel to rural destinations. These motives could also be applicable for farm tourists. Hence, it can be assumed that evidently urban dwellers are motivated to opt for farm tourism to escape from the stressful, mundane life. In order to understand tourist travel behaviour Crompton(1979) mentions that identifying motivation is the key factor. Motivation surfaces the reason behind travel and participation in travel activities (Jang, Bai, Hu, Wu, 2009). The literature constantly mention that motivation is the driving force that make individuals take actions( Park and Yoon, 2009). Hence, it is crucial that study be conducted on tourist motivation as it would aid point out elements that could be promoted inorder to entice tourist to particular destination that match their motivation to travel(Kozak, 2001). Motivation is the key to create attitude for opting a destination and also generating expectation which when fulfilled, all ultimately forms the bases that influences the image of a destination (Rodriguez del Bosque, San Martin, Collado and Garcia de los Salmones,2009). Though motivation reveals the key question why people travel, it also helps understanding the psychological factors ( Gnoth, 1997, Goossens , 2000). Moutinho (2000) mentions motivation as the dominant component that influences human behaviour. It also serves as a driving force to satiate individuals physiological and psychological needs ( Berkman, Lindquist and Sirgy, 1997). According to Cohen (1974) studies undertaken to understand the motives behind travel help realize the social and psychological facts of tourism. Thus motivational reasons can be seen as a psychological need that cause disequilibrium and is satiated through travel experience( Crompton, 1979 ; Kim, Crompton and Botha, 2000). In other words, the motivation to travel arises when individuals desire to fullfill their need deficiency ( Mill and Morrison, 2002). Maslows theory of needs seems to be widely adapted in literature, however researcher also point out the theory weakness and mention that motivation to fullfill ones needs, need not start from bottom to up but multiple needs could arise in random order in Maslows hierarchy( Goebel and Brown, 1981). Criticism of Maslows hierarchy of needs theory also includes that the concepts are generalized and posses a barrier to be tested, as precise measuring to understand the flow of needs is not possible( Schniffman and Kanuk, 1997). The earliest study on identifying motives behind travel were put forth by Lundberg(1971), by identifying assumed 18 motivation factors. Later on bases on indepth interview Crompton(1979) based on this study put forth 9 motives that influence people to travel and were based on sociopsychological and cultural motives or push and pull motives. Sociopsychological needs or push factor are internal and influence individuals to travel and pull factor are external that influeces individual to travel to a particular destination because of its influencing attraction on the pull factor(Oh, Uysal and Weaver, 1995). For example the desire to escape for a stress life could be considered as the push factor and with farm tourism capable to offer scenic calm uncrowned environment could be considered a pull factor that might satiate an individuals need to escape. Understanding motivation has also interested studies related to decision making, market segmentation and destination choice(Jang, Bai, HU an d Wu, 2009). These factors were then generalized by Goeldner and Ritchie(2003) under the typology such as (a) physical (b) cultural (c) interpersonal (d) prestige. Authors commonly accept Cromptons model when it comes to the study of tourist motivation as it helps understand tourists intangible intrinsic motive behind choice of destination ( Kozak, 2001 and Bansal and Eiselt, 2004). Several studies have gone about adapting Cromptons theory to find motivational factors of nationalities, senior citizens, influence of motivation on satisfaction, motives to select particular destination ( Yuan, McDonald, 1990; Zhang and Lim 1999; Yoon and Uysal, 2005; Jang and Wu, 2006). Though studies on motivations have been carried out extensively, few studies have been undertaken to understand motivation in rural settings (Park and Yoon, 2009). For this research, which will be undertaken in India, the researcher would adapt Cromptons theory to understand motives of tourist in farm tourism. From the literature, it suggests that quite evidently the motives by Crompton seem to form the backbone to understand motives of tourist to opt farm tourism. Experience: Rural tourism is know for its diversity and versatility and is commonly used as a subsititute to farm tourism, ecotourism , nature tourism or wildlife tourism; however in reality the above terms are specific to tourism with distinct activities, however with a common underlyning factor that all these forms of tourism take place in a rural setting( Sharpley, 1996). Previous researches have concentrated heavily on service delivery and service performance, however now there is growing need to have an understanding of experience derived from service industry such as tourism( Schmitt, 1999 and Pine and Gilmore, 1999). This suggests that academia lacks the study on experience derived by customers. In todays world of service industry, the importance for understanding experience has gained momentum (Miranda, 2009). Experience can be defined as events that engage individuals in a personal way ( Bigne and Andreu, 2004,p692) or the subjective mental state felt by participants during a service encounter ( Otto and Ritchie, 1996, p 166). Tourist perceive their own experience based on personal motivation and underlying reason they wish to fullfill whilst participating in activities( MacIntosh and Prentice 1999). Experience involves intermingling of various elements that fuses and influence tourist senses (Shaw and Ivens, 2002).Experience occurs when conscious state of mind is stimulated through thoughts and feeling. ODell ( 2005) mentions experiencescape as a space where individuals have the control and freedom to interact with the environment and enjoy feeling of pleasure and entertainment. Such a feeling could also be derived when engaging in farm tourism. Experience can be studied either from a marketing approach or social science approach(Mosseberg, 2007). For the study of farm tourism the researcher finds social science approapriate for farm tourism. Since from the social science perspective tourist are keen to derive experience that is different from the normal daily experiences and wish to participate is new and different activities ( Quan and Wang, 2004). This seems similar to tourist opting farm tourism as they would wish to derive a completely different feeling. The experience derived by customers from services can be generalized however experience depends on the level of participation of tourist into experiential activities offeredPine and Gilmore(1999). It is likely that tourist though would be motivated to enjoy different experience would rather not be through active participation but by passive unplanned activities (Ryan, Hughes and Chirgwin, 2000). This suggests that it is likely for tourists wanting to consume the experience of the activities in the farm, to participate either actively or passively. Service industry offering such experiential service need to concentrate and put in efforts to understand the experience perceived by consumer participating in such activities ( Schmitt, 2003). In order to do so Schmitt(2003) divided experience under sense experience that aids consumer satiate the need for scenic and tranquillity. The need for fun and pleasure as experience to feel, the desire to acquire knowledge and understand novelty as t hink-experience, Act-experience that would enhance ones lifestyle, and lastly the relate- experience that enhances ones connection and relation with others providing a feeling of importance and belonging. Xu and Chan(2010) in their discussion on experience in tourism acknowledge the dimensions of experience put forth by Otto and Ritchie, 1996 has been proved to be of value and valid for the study of experience. Hence the dimensions of experience can also be applied to understand the experience derived from the experiential services offered in farm tourism Tourists whilst consuming the experience from activites or services, could be influence with the environment the physical feature that surround the activity and this has an impact on perception of experience (Bitner, 1992). Business sectors are now focusing on studying and understanding experience and are trying to constantly create the environment in business that would provide better unique experience that would help attract more consumers. Consumers now are in the look out of activities which can be self controlled and also provide unique valued experience( Mossberg, 2007) Tourist business are putting in efforts to create such services and circumstances that could provide experience that customers are looking for and are also trying to develop strategies to attract tourist(Gilmore and Pine 2002). However, farm tourism is undoubtedly full of natural experiential activities that have the potential to offer consumers with unique experience and by understanding the experience that tou rist go through whilst indulging in farm activities, which is also the focus of this research would help in promotion that is more effective and attract more tourists. As tourism in rural settings such as farm tourism has tremendous opportunity to offer varied experience, this would positively attract to the market and could also serve as a motive for tourist to opt for such tourism (Getz and Page, 1997). When tourist consume experience, it could also be in tangible form such as the purchase of artifacts, which serves as a reminder and rejuvenation of the experience derived( Onderwater, Richards and Stam, 2000). Hedonic consumption, related to desires to undergo varied experience and when certain products are able to provide such desired experience it appeals and attracts consumers and could be considered to be a motivational factor fulfilling the desire ( Mowen and Minor, 1998). Hence, the study might help understand the experience that tourists undergo on farms and if this has been an influence on motivational factor. Bansal and Eiselt (2004) mention that experience or hedonic components of an activity are incorporated in the motive for travel. Which is also supported by Foster(1999) as he considers experience as a critical part in tourist motivation. The satisfaction of experience also directly relates to realization of motives to travel (Ross and Iso-Ahola, 1991). Thus if experien ce offered by activities in farm tourism and experience that tourist wish to seek are know it would also help satisfy the motives and in turn attract more market wishing to seek similar satisfaction. Studies examining the experiences provided at attraction to tourist is increasing( McIntosh and Siggs, 2005 ; Schanzel and McIntosh, 2000). Thus offering knowledge on the important relation tourism encounters have on visitor and their impact on providing unique benefits and satisfaction. Hence Pearce 1990 recognises the fact that tourist opting for destinations such as farm tourism have more mature motives and also expect for personal and meaningful experience above all. This suggests that apart from understanding the motives to travel to farm it is also vital to understand experience offered by farm activities.

Saturday, July 20, 2019

Tensions in Stopping by Woods on a Snowy Evening :: Stopping Woods Snowy Evening

Tensions in Stopping by Woods The poem as a whole, of course, encodes many of the tensions between popular and elite poetry. For example, it appears in an anthology of children's writing alongside Amy Lowell's "Crescent Moon," Joyce Kilmer's "Trees," and Edward Lear's "Owl and the Pussy-Cat." Pritchard situates it among a number of poems that "have ... repelled or embarrassed more highbrow sensibilities," which suggests the question: "haven't these poems ['The Pasture,' 'Stopping by Woods...,' 'Birches,' 'Mending Wall'] been so much exclaimed over by people whose poetic taste is dubious or hardly existent, that on these grounds alone Frost is to be distrusted?" The views represented--and the representations of the poem itself, affiliated with the work of Dickinson, Longfellow, Dante, and the Romantics--range from emphasis on its gentility to its modernist ambiguity. Nevertheless, more than one critic underscores its threat to individualism, its "dangerous pro spect of boundarilessness," which suggests the masculine conception of poetic selfhood with which the poem is commonly framed. Seasons were a conventional means to illustrate feelings, as in Helen Hunt Jackson's "'Down to Sleep'": November woods are bare and still; November days are clear and bright; Each noon burns up the morning's chill; The morning's snow is gone by night; Each day my steps grow slow, grow light, As through the woods I reverent creep, Watching all things lie "down to sleep." I never knew before what beds, Fragrant to smell, and soft to touch, The forest sifts and shapes and spreads; I never knew before how much Of human sound there is in such Low tones as through the forest sweep When all wild things lie "down to sleep." Each day I find new coverlids Tucked in and more sweet eyes shut tight; Sometimes the viewless mother bids Her ferns kneel down full in my sight; I hear their chorus of "good night," And half I smile, and half I weep, Listening while they lie "down to sleep." November woods are bare and still; November days are bright and good; Life's noon burns up life's morning chill; Life's night rests feet which long have stood; Some warm soft bed, in field or wood, The mother will not fail to keep, Where we can "lay us down to sleep."

Friday, July 19, 2019

Sylvia Plath :: essays papers

Sylvia Plath Sylvia Plath is a writer whose life has generated much interest. This may be because of her tragic, untimely death and her highly personal writings. Studying Sylvia^s life lets her readers understand her works better. Many of the imagery and attitudes in her poetry are based on her life experiences. Throughout her short life, Sylvia Plath loved the sea. She spent her childhood years on the Atlantic coast just north of Boston. This setting provides a source for a lot of her poetic ideas. Sylvia Plath was born in Boston, Massachusetts, on October 27, 1932. Her parents were Aurelia Schober and Otto Emil Plath. Her father was a professor of biology and German at Boston University. He was of German descent and had emigrated from Grabow when he was fifteen. Her mother was a first generation American, she was born in Boston of Austrian parents. Both of them being German indirectly lead to their meeting in 1929. Aurelia Schober took a German class taught by Otto Plath. She was working on a master's degree in English and German at Boston University at the time. Otto Plath was guided by discipline. As his young family grew, Otto Plath's career flourished. He published the book Bumblebees and Their Ways not long after Sylvia's birth. During this time, his writing occupied most of his time. This excluded any chance for a social life. In 1936, the Plath's moved to Winthrop, Massachusetts. Otto's health had began to fail. He diagnosed his own illness as lung cancer and refused to see a doctor. Sylvia spent much of her time by the ocean. She would go exploring by herself or she would play with her younger brother, Warren because her father needed quite. She would also visit her grandparents who lived nearby on the ocean at Point Shirley. Four years later Otto Plath died of diabetes mellitus. In 1942, the family moved away from the sea. Aurelia Plath decided she must return to work in order to support her family. Despite her own health problems, she began teaching nearby. In the summer of 1942, Aurelia was offered the job of designing and teaching a course at Boston University. She accepeted and the whole family moved. Sylvia Plath's eight years in Wellesley helped her grow and develop her writing skills. Sensitive, intelligent, compelled toward perfection in everything she attempted, she was, on the surface, a model daughter, popular in school, earning straight A's, winning the best prizes. Yet her success only bred problems. When she moved to Wellesley, she was

Berkeleys Water Experiment :: Science Illusions Argument Papers

Berkeley introduces his water experiment in order to demonstrate that in perception the perceiver does not reach the world itself but is confined to a realm of representations or sense data. We will attempt to demonstrate that Berkeley's description of our experience at the end of the water experiment is inauthentic, that it is not so much a description of an experience as a reconstruction of what we would experience if the receptor organs (the left and right hands) were objects existing in a space partes extra partes. Our argument is that there is nothing in our experience of the illusion to suggest that under normal conditions perception does not reach the world itself. Traditionally Empiricists claim that all knowledge and all basic concepts are derived from experience. At the same time they argue that all experience is reducible to private entities, the so-called 'sense data'. Phenomenologists claim that there is nothing in experience itself to suggest that it is reducible to sense data, and that this doctrine is derived from metaphysical prejudices, the so-called 'assumptions of the natural attitude'. They argue that if we could in some way 'bracket' these assumptions and reflect only on our experience of perceiving and on the results of scientific measurements of our perceptual powers, we would discover that perception, rather than presenting us with private entities or 'data', 'opens up' to the world itself. (1) In A New Theory of Vision, Berkeley attempts to show that all experience is reducible to sense data by exploiting two types of argument. At times he exploits a scientific account of perception and of the functioning of the perceptual organs, while at other times he uses the argument from illusions. For example, he argues, that the experience of temperature can be understood with the analogy of the experience of pain, and just as the pain is not 'in the needle', so the warmth I feel is not in the fire. (2) He then argues in a similar vein that visual experience is reducible to collections of colour sensations because light passes into the eye ball and strikes the retina, in much the same way that a sharp object striking the skin produces a sensation of pain, such as a sensation of blue or red. (3) The sensation being the effect of the physical and chemical properties of the world on the sense organs and is as distinct from the world as photographic images are from the objects which cause them.

Thursday, July 18, 2019

Tata Group

Tata group of companies, it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata group was a visionary who was a traveler and loved travelling around the world. Jamsetji Tata was born in a small town of Navsari in Gujarat India. In his early working life, he worked with his dad in his banking firm. He wanted to start a new business, and he did start a trading company while working with his father in his banking firm. Then in he established a textile mill which he named as empress mill as a smart move to avoid any British opposition. This was the first stem to the huge Tata group which it is today. Jamsetji Tata was a traveler and brought many ideas about business in his travel. He saw new things and technology used in other countries in his travel he brought those things and new ideas home and employed them in his company and helped the country in the path of industrialization. Jamsetji Tata created trust and one of these trusts today holds the majority of the shares in the Tata group of companies. Jamsetji Tata’s one of the dream, was to construct a hotel which was the best in India and has to be the most luxuries in India. The Taj Mahal Hotel was the first building in Bombay to use electricity. Jamsetji wanted to build the best hotel in India after he was denied entry in one of the hotels in Bombay because he was Indian. The hotel which was completed, in 1904 was one of the great marvels of Tata group in Jamsetji Tata’s life time (Tata Group, n. d. ). The next big thing which happened in, the progress of the Tata Group was the establishment of iron and steel plant which was the first iron and steel plant in India. It was a challenge to start an iron and steel plant in India as there was an ever present pressure from the British raj. However, Sir Dorab Tata made it the reality when he started the steel plant near Jamshedpur. The new company was called Tata steel, which is the 10th largest steel manufacturer in the world currently. The company was established a century ago by Sir Dorab Tata in 1907. Sir Dorab Tata was also established first hydroelectric power plant which was the beginning of Tata power. Tata power is India’s largest private sector power generating company. One of the best companies in the Tata group ware established in the life time of Sir Dorab Tata. The founders of Tata group where not only the business men but also nationalist. In 1911 after seven years, after the death of Jamsetji Tata the first science instate was established in Bangalore. Where the bright brains of India can cultivate their aspirations in science, and technology. Tata’s ware fully aware of their corporate social responsibility towards society, and their country as whole (Tata group, n. d. ). The institute established by the Tata’s is today’s premier research and development institute which is in Bangalore. In its 375 acres campus, the Indian Institute of science hosts 40 departments and centers of various fields of science. Institute constantly performs research and development of cutting edge science in association with space research organization and defense research organization. Tata institute of fundamental research is one of the best research institute in the country. There are many such institutes which where the vision of the founders of Tata group, which are serving the country and society as a whole. Tata Group is also known for employee satisfaction. Tatas ware first to introduce the 8 hour working day in 1912 long before it was introduced in the western countries, they were first to introduce the provident funds which is a kind of savings account in which a certain percentage of pay is deducted, and deposited in the account, and the same percentage of the amount is matched by the employee, and deposited in same provident fund account, this was a kind of social security which was way ahead of its time. Provident fund was made compulsory by the Indian government for every company after 1952. Tata group in their process of employee satisfaction has constructed cities. Jamshedpur is very good example of the fastest growing and developing city in the country, is founded by the Tata group, to provide housing facility for the workers working in countries first steel plants, and it is named after the founder of Tata group Jamsetji Tata. With the death, of Sir Dorab Tata In 1932 Tata group lost its one of the great leaders. Sir Nowroji Tata became the chairmen of the group. By this time, Tata Group was in many business and industries. However, Sir Nowroji Tata died in 1038, and the responsibility of the company was on young 34 year old JDR Tata. JDR Tata came with new ideas, to further expanded the company. JRD Tata was the first in the country to get a commercial pilot’s license. He was the one who took the Indian in to the aviation age the first commercial aviation company was established by JDR Tata. The Tata Airlines was the first airlines of India which is still the largest airlines in the country. However, the Tata airlines was nationalized and is now known as Indian Airlines after the government of India took over the company from Tata group and regulated the aviation market and was the only airlines in the country for a long time. JDR Tata was the chair man of Tata Group for fifty three years and during his leadership Tata Group expanded in new industries. Under JRD Tata’s leadership, the company from independence to 1990 despite stringent regulations and license raj was able to grow constantly and was able to start their business in new areas. Tata started Tata Chemicals in the year 1939. Tata Motors and Tata Industries in 1945, Voltas in 1954 which is manufacturing home appliance, Tata tea, which is one of the largest tea company of the world was established under his leader ship, Tata Consultancy Services (TCS) India’s largest Information Technology company by market capitalization was established in the year 1968, and the Titan Industries in the year 1984 (Tata group, n. d. ). JDR Tata steep down from the position of being chair man of that group in 1991. Ratan N. Tata took over the position as the chair person of the company and still a chair person of the company. Ratan Tata became the chair person in the mist of new economic reforms in the country where government removed many restrictions. The Indian government lifted many regulations to do business and started the end of the license raj. New entry of international origination gave competition in many industries to the Tata group. Tata group had new arena to do business in this newly freed market. Tata Group, one of the old and strong business groups whose business has seen many rough time the company in 1990 at last able to operate in a free market where it can perform to its full potential. Tata group was started as a modest trading company by the founder Jamsetji Tata is now one of India’s Biggest Company. Tata Group consists of 90 operating company which consists of communication, Information technology, chemicals, consumer products, engineering, materials, and many more industries (Tata Group, n. d. ). Tata Group is based in Mumbai India is not just an Indian company it is a global enterprise. Tata Group earns more revenues from operations outside India then that from the domestic market with in India. Tata Group earns 57 percent of its revenue, which is, $67. billion in 2009-2010 came from business outside India and rest form the business in the country. Out of 90 company the company has 28 publicly listed companies whose market capitalization is of around $98. 11 billion. The company has the share holder base of 3. 5 million. The Tata group is present in 85 countries worldwide and employees around 395,000 people worldwide (Tata Group, n. d. ). The present chairman of Tata group is Ratan Tata he is the chairman of Tata Sons the promoting company of Tata group and hence the chair man of Tata Group. Ratan Tata was born on December 28, 1937 he is the grandson of the founder Jamsetji Tata. He was raised by his grandmother Navajibai. He has done bachelors in architecture from Cornell University in 1962. He has further studied advance management program from Harvard Business School and graduated in 1975. Ratan Tata becomes the chairman of Tata sons and Tata Group in 1990. This was the time when then Indian government decided to open the Indian market to the international competition. Then Indian government also opened many industries to the private-sector investment. Tata Group being one of the biggest group in India was well in a position to take advantage of the situation presented to them and during the same time Ratan Tata was chosen by JRD Tata as the chairman of Tata group. However, Ratan Tata did not become the chairman of Tata group directly. Initially he got a job offer in IBM which he declined with the advice of JRD Tata. He started first working in Tata steel in Jamshedpur where he worked on the floor making steel in front of blast furnish. This was like a training ground for him for the feature responsibilities (Tata Group, n. . ) Tata Group is headed by a dynamic leader Ratan Tata has two decision making groups. These groups are called Group executive office, and Group corporate center. These groups divide decision-making responsibility. Group executive office, the main objectives of the group executive office are to implement the programs in relation with governance, human resource, etc. group executive office also works to improve the synergistic between various companies within the group and also to improve synergistic between group and individual companies in the group. The current GEO comprises of Ratan Tata, R Gopalakrishnan, Ishaat Hussain, Kishor Chaukar, and Arunkumar Gandhi. (Tata group, n. d. ) The other decision making body in management structure of the company is Group Corporate Center. This decision-making body in management works on promoting the Tata brand in the country, and around the world. The group issues policies for the growth of the company and entry in to a new area of business are reviewed in this decision-making group. Group corporate center also provides advices on financial, human resource, legal, and functional issues as and when necessary to companies in the group. The present members in the group are Ratan Tata the chairman, JJ Irani, RK Krishna Kumar, R Gopalakrishnan, Ishaat Hussain, Kishor Chaukar and Arunkumar Gandhi. The Tata group commits it shelf to the country they operate, and to improve the quality of life of the people who work in the group, and the communities in which Tata group operates its business. Tata group is a value driven company and they believe very strongly in their values, and have five core values which help them as a guide for growth and in the arena business of Tata group. Tata group strongly believes in integrity, and they believe that the business which they perform should be conducted in a fair manner and with honesty. The business process should be transparent. The group also believes in understanding the customer and the employees specially. Tata group strongly believes that in doing business, they should act with compassion and humanity towards the customer to whom they serve and in the internal operation of the company between the colleagues within the company. Tata group thinks that they should do their best in day to day work. They believe that the product, which they provide, to their customer should be of the best quality. They believe that they should raise their standard of works in day to day working. They also believe that they as a group should work more cohesively. It is also important that they work in unity between the companies and their partners around the world. Tata group believes that working in a united manner can result in excellent results, which impact the growth and development of the company, and Tata group as whole. Tata Group thinks it is responsible to the communities in which they operate their business, and it thinks that they are responsible towards the country, in which they operate. Tata group believes, in providing more to the people than what they received from them. Tata group also believes strongly in their code of conduct and do their day of the day operation in accordance with their code of conduct. They have twenty five clauses which make their code of conducts and works as a guide for their operation in day to day operation of the company. Tata group thinks that innovation is the best way to progress and with the innovation they can achieve what they want to achieve in the business. The best example the company has displayed is by Tata motors. The Tata Nano is an example for the innovative side of the Tata group. The nano car, which is the cheapest car in the world, Tata nano costs around 100,000 Indian rupees which translates to around $2500 depending on the present exchange rates. Many in the automotive industry said that the car was impossible to make. It was the brain child of Ratan Tata the chairman of Tata sons and Tata Group. Ratan Tata saw the Indian, middle class family of four crammed on a two-wheeler on a wet road. It is very dangerous to drive on the road in such conditions, especially in India where traffic condition is very bad. Ratan Tata got an idea of making a car which will be affordable to the emerging middle class of India. This engineering challenge which they had been never accomplished in the history of modern day automobile industry. In the early 2003 on the sides of a business meeting, Ratan Tata expressed his wish to make an affordable car for the people of India. This was going to be a challenge, and Ratan Tata knew about it very well. He called five engineers from Tata motors to Bombay house to give them the challenge of doing which was never done before. The team of the engineers did not have any kind of idea about what they are up to and came with the ideas of cheap transport. They only got the idea of the challenge when the chairman him shelf told them about his idea of INR 100,000 cars. The team was given the challenge was going to do something which did not have a bench mark, for next four years they were working on one man’s dream which can affect an entire country of 1. 2 billion people and their safety on the roads. During the process, of building the cheapest car of the world Tata motors has to start completely from the basics of car building. Engineers at Tata motors had to start over as they were not able to get parts from exiting suppliers around the world which can fit within the pries tag of the car. They did what Tata Group is all know about Innovate (Tata Moters , n. . ). Engineers at Tata motors ware able to create the marvel the Tata nan, which is the cheapest car of the world. The car was holding the price tag of INR 100,000 despite the increase in the raw material price. The car was launched on early 2009. The Tata group is not Just accomplished building a car, but in many other business too they have created the cheapest water which do not use the electricity and uses the natural materials and is cheap so that the poor farmers in a remote village can use the water filter which is called Tata Swach. This innovative feat achieved by Tata chemicals was a life changing for many rural population of India where pure water or water purification system are very costly are not cheaply available. The Tata has done it again by innovating and not only providing the solution to the problem but also providing it cheaply so that it can be used by the common Indian. The Tata Group has become the integral part of every Indian’s life is not just confined to India. Tata group is present in 85 countries. Tata group now came to the world stage my major industrial acquisition. The biggest of them all was the acquiring of Cores. Corus was the biggest steel producer of steel in Europe and was a high end steel producer. Tata steel is the low end steel producer as the market demands in India. Tata steel was mainly focused on Indian market was the second largest steel producer in India. There was no presence of Tata steel in Europe before the takeover of the company. This is the biggest takeover by any Indian company in the world. Corus was the second largest steel producer in Europe, Tata when acquired Corus made it the fifth largest steel producer in the world. Tata acquired Corus for $8. 1 billion and promised to fuse funds in Corus pension fund. This over take was also symbolizing the growth of Tata after 1990’s, during this two decades it has expanded in ever growing Indian market and also has stretched its wings in the international market, as well. The only way where it can expand to the world stage is by acquiring other companies, and as done my many Indian companies recently the deal between Tata and Corus was showing the newly found strength in Indian companies around the world. â€Å"One minute world news â€Å", 2006) Tata group did not only acquired the Corus but acquired many other brands or companies around the world. Tata motors have acquired at least one brand or company every since 2004. In 2004 Tata motors acquired the Daewoo motors. The Tata Daewoo has a very big market around the world and sells trucks under the name of Daewoo in South Korea and Pakistan and under Tata name around the world. In 2005 Tata motors acquired, Hispano Carrocera is one of the largest manufacturer of buses in Europe. Tata Motors acquired entire 100 percent stake in the company in 2009. Tata motors become biggest bus manufacturer in Europe with the acquisition of the company. Other big acquisition and most widely know is when Tata motors bought the famous and esteemed British car manufacturer Jaguar with this Tata motors came in European high end car market. Tata now owned the famous brands like Land rover and has truly become a global brand. Tata group has been at the fore front of the overtaking global company recently has also faced with many issues due to the down turn of the global economy. There were few issues not related to the economy but completely different like a terror attack on 26 November 2008 on an iconic Taj Mehal hotel in Mumbai which was constructed by non other than the founder of the group him shelf Jamsetji Tata more than a century ago. The attack was on the one of Mumbai’s land marks and left a historic building badly damaged, it was repaired, and was in service within few months. Tata’s has shown that it is not impossible to keeping on improving performance and growing the company no matter the circumstance exists in the country of operation. They have grown in the company of present day after facing the strict colonial restriction against industries in colony. They have also showed how to grow in an unfriendly environment with government license policy which was to control the industries in the country. The name Tata is said to be in every Indian's life is now on the path to spread its wings around the world, and aspires to become a part of everybody life around the world. References http://news.bbc.co.uk/2/hi/business/6068244.stm http://www.tata.com/htm/heritage/HeritageOption1.html http://www.crimt.org/Publications/CSSS_WP_No58.pdf