Project Management and Research Methods Essay Example | Topics and Well Written Essays - 5250 words

range Management and look for Methods - Essay ExampleThe circulate in luck A would explain the selling forge introduced by the tonic official for Telkom Kenya, which would help the ac conjunction reverse its sales within a span of 2 years. It also throws luminance on the various strategies that can further help the company park more clients in future. Finally, at the end of Part A the report briefs a project plan summarizing the grocery storeing campaign for the company. Part B explains the effectiveness of the market research. It also throws light on the reasons for decline of Telkom Kenyas business and frame policies with the help of which the profligate may expand in future. At the end before concluding with the recommendations, the report emphasises the various facets of the mobile phone industry. Contents psychiatric hospital 4 Part A merchandising Campaign 5 One year Marketing plan of Telkom Kenya 5 Plan for the Marketing Campaign 5 SMART Objectives 6 Segmentation a nd Targeting 7 Marketing Strategies 8 Positioning 10 Further Improvements 11 12 Project Plan 14 Part 2 Market Research 15 Reasons for Decline of Telkom Kenyas Business 15 Market Research Effectiveness 17 Alternative strategies for Future 19 Technological Solutions 19 Product Offerings 21 expeditious Phone Industry 23 Conclusions and Recommendations 23 Reference List 25 Bibliography 26 Introduction The report tries to throw light on the communication sector of Kenya, the largest economy in the African continent. The postal service in Kenya from 1948 to 1977 were provided by the organization of East African Posts and Telecommunications Corporation. However, the country launched its own monopolistic communication firm KPTC when the East African Posts and Telecommunications Corporations business was ceased. In 1990 the policies of the Kenyan government changed according to the new reforms made by the International Monetary Fund (IMF). One of such reforms required the separation of post al and telecommunication serve in Kenya. KPTC was supposed to win over an IMF loan opportunity if its business was privatized. However, IMF did non sanction the loan to KPTC because of the rising amount of corruption in the operations of the Kenyan government. Finally the advance of directors were terminated from KPTC by the government in 1999, before IMF officials came over in the country. It was at this juncture that the monopoly privatized company of KPTC in Kenya broken up into three companies. Among these three organizations, Telkom Kenya was the company involving in providing telecommunication services. Postal services were delivered by Postal Corporation of Kenya and Communications Commission in Kenya was a separate nationwide potentate body created in the company. The report will principally discuss about the business issues of Telkom Kenya. This company primarily engaged in providing landline phone services in Kenya. The various internet providers in Kenya go on the i nfrastructure created and maintained by the company of Telkom Kenya. The company has invested a sum of $1.5 billion in Kenya recently to expand the infrastructural facilities for mobile telecommunication in Kenya. However, it has become a matter of concern that the market shares of the company is falling over time. The company has accounted a 42.5% fall in its income, till the mid draw off of 2013 from the last year. It was also accounted by the analysts that the companies share in the market of